Did The label Bow Down to Beyonce... Or was it the other way around?

Beyonce's success can not be denied. She is a bonfire superstar. The  "no promo, no single" approach will undoubtedly have others attempting to  copycat the process (and failing miserably) over the next 12 months!

So who's happier for the success;Beyonce, or the record label? The record label gets paid and seems to only have had to come out of pocket the production budget, and videos. Marketing for an artist of Beyonce's caliber can easily be multiple times more expensive than actually producing the album.  She's an extremely talented individual and lows of plenty industry people who would cut her deals and provide her with the best material to work with.  The label most definitely was involved in this process, yet would absolutely love to be out from under the promotion and marketing dollars. Let's be honest here, if the label wasn't involved in this "just put it out for fans" campaign,  The labels that claim to be hemorrhaging money would surely have the lawsuits flying, if one of their stars "released" music without their knowledge. 

But a question remains.. Who benefits more? The labels will now definitely tell every middle of the road star that "Beyonce did it with no budget" when in fact, the label is all over it. Will this "new rules" for Jay z and now Beyonce severely cripple what other artist are able to do? 

It seems the days of true "rage against the machine" styled reform is not here, because when stepping back and looking at the long run, the corporate entities will be able to fill their coffers without paying people by using the "Beyonce/Jay-Z" module to doing business. And since so many aspire and would love to be mentioned in any form of breath as those two will most assuredly follow any plan that the corporate labels "imply" that happened. Therefor, Jo budgets for artist, no promotion, no singles, and false expectations. 

Just like in any business, the business holds all the cards (and ownership of music) if you don't hit the objectives set forth.  Due to this, major retailer Target will not sell her cd. They've done work in the past, but not for this cd because of the move, it gives more control to the label, and pushes out others who generate revenue on a dying medium- the physical CD.

So in the end... Was this really a good thing for the artist.... Or the label. And as Vegas has taught many of people... The house always wins...

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